Product Validation · 12 weeks
Product Validation Package
In 12 weeks we build your MVP, put it in front of real users via paid ads, and tell you honestly what to do next.
Audience
Is this for you?
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Pre-seed founders
You have a strong hypothesis. Before you raise or build a team, you want numbers instead of guesswork.
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Corporate innovators
Internal venture teams who need to test new product ideas with a clear budget and a fixed timeline.
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Web3 builders
Teams who want to validate product-market fit before committing to on-chain architecture or token mechanics.
What you have after 12 weeks
A production-grade product. Not a throwaway prototype.
We build on Azure with React and NestJS. Scalable from day one. If validation goes well and you raise, the funding goes into growth, not into rebuilding tech debt. The package includes the web app and native-wrapped iOS and Android apps. Plus the landing page (the same one we ship in our landing-page package), branding, analytics, and session recordings, so you can see not just that users came, but what they actually did.
- Azure · React · NestJS, the same stack we run CitySage and Holist-IQ on in production
- Web app + iOS and Android apps (native wrap), ready for store submission
- Conversion-focused landing page in your language
- Branding basics: logo, colors, typography
- Analytics and session recordings configured from day one
- Code, designs, and data are fully yours
How we get paid
Cash, equity, or a mix.
You can pay for the package in cash or cover part of it in equity. The more equity, the less cash. We do this because we want skin in the outcome, not just in shipping. If your product works, we benefit with you. If it doesn't, we lose too. That changes how we make decisions, and from what clients tell us, they feel the difference.
- 100% cash if you want to keep ownership clean
- Partial equity in exchange for a reduced cash component
- Exact split is set in the discovery call, based on stage and cap table
Deliverables
What you get
- A production-grade product on Azure (React + NestJS) you scale, not rebuild
- Web app plus iOS and Android apps, ready for store submission
- Conversion-focused landing page, branding basics, analytics and session recordings configured
- Real user data: sign-ups, engagement, conversion rates, drop-off behaviour
- Up to three pivot iterations on live data
- An honest go / pivot / stop recommendation with the evidence and explicit limits
- Full ownership of code, designs, data, and documentation
Process
How we work
- Weeks 1–4
We build the product
A deployed product on Azure with React and NestJS. No mockup, no landing page with a fake button. Something your users can really use – it’s the only way to get signals you can trust.
- Weeks 5–6
We get it in front of the right people.
Sharp positioning. A conversion-focused landing page. Paid acquisition on Google and LinkedIn, targeted at exactly the customer you're trying to win. Live traffic by end of week 6.
- Weeks 7–10
We iterate until the signal is clear.
Cost per lead. Conversion rate. Drop-off behaviour. Up to three pivot iterations, each grounded in the data. We move fast and we document everything.
- Weeks 11–12
You get an honest recommendation.
Go, pivot, or stop. With the data we measured, the reasoning behind it, and a clear statement of what the data can't prove. The business decision is yours. You make it from evidence, not vibes.
FAQ
Frequently asked questions
- What makes this different from a regular dev agency?
- Agencies build features. We run experiments and build the product infrastructure underneath them. Every decision is guided by one question: does this support or kill the core hypothesis? On top of that: when we take partial equity, we're on the hook for the outcome, not just the delivery.
- Can we pay partially in equity?
- Yes, and it's often the better deal. More equity, less cash. We share the risk, you save runway, and our incentives line up with what works rather than what eats hours. The exact split depends on your stage and cap table; we work it out in the discovery call.
- What if the recommendation is "stop"?
- A stop is a success. You've saved months or years of building the wrong thing. The final report covers what we learned, what the data can't prove, and what a pivot might look like if you want to keep going.
- What tech stack do you use?
- Default is Azure for infrastructure, React on the frontend, NestJS on the backend. Scalable from day one, the same stack we run our own products on in production. For Web3 projects or specific constraints we adapt.
- Do you ship to the App Store and Play Store?
- Yes. We build the web app and wrap it natively for iOS and Android. You get builds ready for submission. Store account setup is either on your team or on us, depending on what makes sense.
- Do we own everything at the end?
- Yes. Code, designs, data, and documentation are fully yours. No licenses, no lock-in, even if we hold equity.
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Let's talk through what you need
Book a slot or send a short note.
Robert Schlittler, Co-founder · Usually replies within 24h