Aurum Avis Labs GmbH · Zug · Switzerland

Skip the Struggle. Build the Future.

Swiss venture studio. Precision execution, rapid validation. Data over guesswork.

Product Validation · 12 Weeks

Build fast. Validate faster.

Real users. Real data. A data-backed recommendation on whether to go all in. In 3 months, not 3 years.

12

Weeks to a data-backed go / no-go recommendation

Pivot iterations on live data

1

Data-backed recommendation at the end

Inside the sprint

We don't guess. We validate.

Four milestones from a live product to a data-backed go / no-go, mapped to the week ranges above. Same journey, on a validation clock.

  1. Week 1–4

    We build it. For real.

    A deployed product on scalable architecture. Not a mockup, not a landing page with a fake button. Something real people can actually use. Fake tests produce fake data.

  2. Week 5–6

    We get it in front of the right people.

    Sharp positioning. A conversion-focused landing page. Paid acquisition on Google and LinkedIn targeting exactly the customer you’re trying to win. Live traffic by end of week 6.

  3. Week 7–10

    We iterate until the signal is clear.

    Cost-per-lead. Conversion rate. Drop-off behaviour. Up to three pivot iterations, each driven by data not opinion. We move fast and we document everything.

  4. Week 11–12

    You get a data-backed recommendation.

    Go, pivot, or stop—summarized from what we measured, with the data, the reasoning, explicit limits of what the data can prove, and suggested next steps. You still own the business decision; you make it from evidence, not from vibes.

What you walk away with

Week 12.
Everything is different.

  1. A live product and a proven customer

    Deployed on scalable architecture with real usage data. Documented proof of who actually buys, not who you assumed would. This alone changes every conversation with investors and partners.

  2. A prioritized next move backed by data

    The validation report helps you prioritize where to double down, which hypotheses the data did not support, and where the highest-leverage opportunities look strongest. Capital allocation informed by evidence—you still choose how to act on it.

  3. Certainty while your competitors guess

    You raise, hire, and build from a position of proven traction. Teams move faster when direction is proven. Founders pitch better when the data is on their side.

Ready to know?

30 minutes. We’ll tell you honestly if this is the right fit for your stage.

Book a discovery call

No pitch. No commitment. Just a real conversation.

What we bring

The full stack. Applied where it matters.

Product & Strategy

  • Risk analysis before irreversible decisions
  • Scope definition, roadmap, structured discovery
  • Market validation design and KPI frameworks How to validate a startup idea
  • Clear build / no-build decisions with rationale

Design & Experience

  • User flows, wireframes, high-fidelity interfaces
  • Design systems for consistency and reuse
  • Usability validation and iterative refinement
  • Branding and identity (logo, color, typography) and pitch-ready presentation assets

Engineering & Infrastructure

  • Full-stack product engineering, APIs, integrations Why production-quality MVPs
  • Cloud infrastructure on Azure, CI/CD pipelines
  • Monitoring, logging, alerting, performance tuning
  • Technical documentation, staging and production environments, and secure deployment practices

Go-To-Market & Growth

  • Positioning, messaging, competitive narrative
  • Landing pages with conversion tracking
  • Paid acquisition on Google and LinkedIn How we validate with paid acquisition
  • Ongoing feature iteration and support

How we work

From first conversation to something real.

Four stages. Each one designed to reduce risk before you spend more.

Bird egg illustration representing the ideation phase of startup development - the birth of innovative ideas at Aurum Avis Labs venture studio
Step 1

Discovery & Scoping

We stress-test your idea before we touch a line of code. We find the gaps, the false assumptions, and the decisions that seem small but aren't. Then we define the tightest possible scope for what to build first.

How to validate a startup idea

Young bird hatching illustration symbolizing rapid prototyping and MVP validation process in startup development with AI-powered tools
Step 2

Build & Validate

We ship a real product and put it in front of real users with paid acquisition. Every decision is tracked. Every result is measured. No vanity metrics.

How Aurum validates MVPs

Mature bird ready for flight representing validated startup ideas prepared for growth, funding, and market expansion
Step 3

Grow or Stop

If the data supports it, we prepare you for what's next: pitch decks, funding introductions, scale infrastructure. If it doesn't, we tell you clearly. That honesty is the job.

Validated MVP and fundraising

Flock of birds in synchronized flight illustrating scaled startup operations and rapid business growth achieved through Swiss precision methodologies
Step 4

Scale

Traction proven, architecture ready. We support the operational build-out, embedded with your team or through a structured joint venture.

Finding product–market fit

Next step

Tell us what you're building.

Book a short call. We'll map fit, scope, and what validation would look like for your stage.

Our portfolio

We don't just advise. We build.

These are products we've designed, engineered, and shipped ourselves. Using the same process we run for our clients.

Gold Crew — product interface preview
Gold Crew logo
Gold Crew
goldcrew.ai
SaaS
AI Agents
Productivity

The flagship platform for founders to design, test, and launch a startup without writing a line of code.

Try Now!
Holist-IQ — product interface preview
Holist-IQ logo
Holist-IQ
holist-iq.ch
Systems
Strategy
AI

A systems thinking tool for mapping complex cause-and-effect relationships visually, so you can understand what drives what and make better decisions.

Try Now!
CitySage — product interface preview
CitySage logo
CitySage
citysage.ch
Travel
Local
AI

City guide built on local insider knowledge. No tourist traps, no algorithms. Real recommendations from people who live there.

Try Now!
Postology — product interface preview
Postology logo
Postology
postology.ai
Content
Social
Automation

AI-powered platform that simplifies social media growth by automating content creation, scheduling, and monetization for creators and brands.

Try Now!
do4me.work — product interface preview
do4me.work logo
do4me.work
do4me.work
Marketplace
Students
Local Jobs

A student job platform where private individuals can post small tasks and students can quickly apply, connect, and earn through flexible local work opportunities.

Try Now!

FAQ

Common questions

Pricing, timelines, and how we work, in plain language.

Book a discovery call

Pick a time to talk.

Book a slot that works for you. We explore your idea and how we validate or build it. No generic pitch.

Meet with us

Schedule your call

Open our calendar in a new tab to pick a time. You will receive a calendar invite with meeting details.

Book a discovery call

Opens Microsoft Bookings in a new browser tab.

Prefer email? Send us a message from the contact page. We typically reply within one business day.

Go to contact form

Cookie Preferences

Essential cookies cannot be disabled. They keep the site running.

Essential Cookies

Required to operate the site: security, authentication, and error tracking.

Always active

Analytics Cookies

Show us which pages work and which don't. Includes Google Analytics and Microsoft Clarity.

Marketing Cookies

Enable targeted advertising on other platforms.