Latest articles
A few recent posts. The full blog has more.
Why Surveys Don't Validate an Idea
Surveys measure polite interest, not demand. What they can shape, what they cannot prove, and when a behavioural test fits better.
Competitor analysis for an MVP: map alternatives before you build
Competitor analysis for an MVP means listing how buyers solve the job today, not a slide deck. What to map, what it cannot prove, and who should skip.
TAM SAM SOM for a Swiss market
TAM SAM SOM for a Swiss market: count who fits, narrow by reach and rules, then cap by what you can sell. Sources, not fantasy billions.
Jobs to be done for founders
Jobs to be done for founders: name the progress buyers want, write better interview questions, and see what JTBD does not prove before you build.
Problem validation before building: a practical sequence
Problem validation before building tests whether a real group feels enough pain to act, before you ship code. Steps, limits, and what it does not prove.
Customer interview questions: the Mom Test, for founders
Mom Test customer interview questions: ask about past behaviour, not your pitch. A question bank, limits, and who should skip interviews.
Getting an MVP Built: Choose a Partner
Outsourcing an MVP: clear goals, IP, milestones, ownership, not a vague brief. Checklist to choose who builds it. From Aurum Avis Labs, Zurich.
MVP Development in Switzerland
MVP development in Switzerland: process, timelines, deliverables—and why Zurich founders choose a local agency. Practical guide by Aurum Avis Labs.
Startup Software Dev Switzerland
Startup software development in Switzerland: engagement types, MVP vs ongoing product, privacy and hosting. Practical planning notes for founders.
Why Validated MVPs Raise More Money
Investors don't fund tech risk anymore. They fund validated demand. Here's how a production-quality MVP changes your fundraising position.